2023 Toyota RAV4 Price & Trims

2023 Toyota RAV4 Parked in Field

The Toyota RAV4 is one of the best-selling SUVs in the world today and with good reason: It boasts powerful performance, versatility, and a long list of premium features designed to keep you safe, comfortable, and connected on the roads of Normal streets for years. Each of the many 2023 Toyota RAV4 trim levels offers unique benefits to complement your commute from Morton to Springfield, so you’ll have no trouble finding the right SUV for your lifestyle.


As mentioned, there are quite a few RAV4 trim levels to explore, which is why Sam Leman Toyota Bloomington is here with a Toyota research guide to help you get to know this legendary SUV. The new 2023 Toyota RAV4 trim levels include gas, hybrid, and plug-in hybrid options, making it simple to secure the keys to an SUV that offers the power and performance you desire. Read on below to explore the 2023 Toyota RAV4 prices, trims, and features with Sam Leman Toyota Bloomington!

2023 Toyota RAV4 Configurations for Gas Models

For 2023, the Toyota RAV4 is offered with three distinct engine options. You can select a familiar gasoline engine or swap in a more eco-friendly option with a hybrid or plug-in hybrid engine. Take a closer look at the 2023 Toyota RAV4 prices and trim levels for the gas configurations here:

2023 Toyota RAV4 LE: $27,975 Starting MSRP*

  • LED DRLs
  • Fabric-trimmed seats
  • 3 USB ports
  • Remote keyless entry system

2023 Toyota RAV4 XLE: $29,485 Starting MSRP*

  • Low-profile black roof rails
  • Heated exterior mirrors
  • Cargo area tonneau cover
  • 5 USB ports

2023 Toyota RAV4 XLE Premium: $32,375 Starting MSRP*

  • Height-adjustable power liftgate
  • Power tilt/slide moonroof
  • Integrated LED fog lights
  • SofTex®-trimmed seats

2023 Toyota RAV4 Adventure: $34,170 Starting MSRP*

  • Active grille shutters
  • Raised black roof rails with cross bars
  • Split-bar front upper grille
  • Multi-Terrain Select (MTS)

2023 Toyota RAV4 TRD Off-Road: $37,595 Starting MSRP*

  • Matte-black TRD flow-formed alloy wheels
  • Red-painted shock absorber
  • TRD-stamped stainless steel front skid plate
  • Black-painted heated exterior mirrors

2023 Toyota RAV4 Limited: $36,280 Starting MSRP*

  • Color-keyed heated exterior mirrors
  • Bi-LED projector low & head-beam headlights
  • Heated/ventilated front seats
  • Blue ambient interior illumination

2023 Toyota RAV4 Configurations for Hybrid Models

If you’re looking to reduce your carbon footprint without making any major changes to your driving habits, switching to a 2023 Toyota RAV4 Hybrid is a wise investment. Examine each of your options here:

2023 Toyota RAV4 Hybrid LE: $30,725 Starting MSRP*

  • Dual chrome-tripped exhaust
  • Black hexagon-patterned bar front grille
  • LED projector headlights
  • Electronic Parking Brake (EPB)

2023 Toyota RAV4 Hybrid XLE: $32,235 Starting MSRP*

  • 12V/120W cargo area auxiliary power outlet
  • Blind Spot Monitor (BSM)
  • Automatic High Beams (AHB)
  • Door handles with lock/unlock touch-sensors

2023 Toyota RAV4 Hybrid Woodland Edition: $35,525 Starting MSRP*

  • Bronze-colored TRD flow-formed alloy wheels
  • Integrated LED fog lights
  • Black RAV4 exterior badging
  • Woodland all-weather floor mats

2023 Toyota RAV4 Hybrid XLE Premium: $35,125 Starting MSRP*

  • Height-adjustable power liftgate with jam protection
  • Soft-touch dash & armrests
  • Black anti-slip in-dash storage trays
  • Dual-zone automatic climate control

2023 Toyota RAV4 Hybrid SE: $33,420 Starting MSRP*

  • Sporty blue seat stitching
  • Blue in-dash storage trays
  • Black fabric-trimmed headliner
  • Backup camera with dynamic gridlines

2023 Toyota RAV4 Hybrid XSE: $36,385 Starting MSRP*

  • Tone-tone exterior color
  • Blue-painted shock absorber
  • Vertical LED accent lights
  • Heated front seats

2023 Toyota RAV4 Hybrid Limited: $39,030 Starting MSRP*

  • Dark gray metallic-colored hexagon-patterned bar front grille
  • Exterior mirror puddle lights & folding feature
  • Heated/ventilated front seats
  • Dark brown-accented interior

2023 Toyota RAV4 Configurations for Plug-In Hybrid Models

The 2023 Toyota RAV4 Prime is a plug-in hybrid that offers a long-lasting battery and a silky-smooth all-electric drive. This year, there are two RAV4 Prime options available:

2023 Toyota RAV4 Prime SE: $42,340 Starting MSRP*

  • Acoustic noise-reducing front side windows
  • Digital speedometer
  • Red-accented interior
  • Leather-trimmed shift lever

2023 Toyota RAV4 Prime XSE: $46,210 Starting MSRP*

  • Red-painted shock absorber
  • Digital speedometer with 12.3-inch digital Multi-Information Display
  • Blue ambient interior lighting
  • Auto-dimming rearview mirror with HomeLink®

See the 2023 Toyota RAV4 Trim Levels Up Close at Sam Leman Toyota Bloomington

Ready to experience the RAV4 trims for yourself? Browse our current selection, and when you see your next SUV, stop in for a test drive. You can even get a headstart on the buying process by obtaining a value for your trade-in vehicle and applying for financing online. We can’t wait to show you what the 2023 RAV4 can do for you!

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